Stories build what strategy alone can’t.
Whether through companies, conversations, stages, or words, I’m drawn to the moment an idea becomes something people can see, feel, and join.
Four years leading brand, marketing, and audience strategy. First-time attendance doubled across four seasons, and revenue per show grew.
The case study →The CRM I wish I'd had, built for how arts organizations actually work.
Visit the site →
Built a company from nothing, before I ever joined a board, and a model other companies now study.
Inside the work →
Opera reimagined as a night people actually want to show up for.
Watch & read →
Story strategy for the performing arts, turning a season into something audiences want to step inside.
How it works →The first time I watched a real relationship with a donor slip through the cracks, nobody stopped caring.
Nobody says this out loud at opera conferences: sometimes people don’t come back because the show was a dud.
Good stories need good strategy.
Story strategy built with your team, or the systems to run it yourself. Two ways in, for performing arts and creative organizations.
Explore how we can work together →The work matters. So does everything that shapes it.
Twenty minutes, on a call: a season, a story, or whatever you’re making. Not a sales pitch, and not for everyone, but if that sounds like you, let’s talk.