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Work

Work is where ideas become real.

Every project begins with the same question: “Why should anyone care?”

From strategy to story to production, I help organizations create work that moves people to believe, connect, and take action.

Katie Spencer

Stories I’ve helped bring to life.

Strategy. Story. Production. Impact.

Knoxville Opera
Case study

Brand & Campaign

Knoxville Opera

Reimagining a 47-year-old opera company for a new generation.

The story:

A bold rebrand and sharper storytelling doubled first-time attendance and grew revenue per show 27% — and La Bohème became the best-selling production in company history.

See the case study

+101%

first-time attendees / show

City Lyric Opera

Film & Video

City Lyric Opera

A production trailer from the company I co-founded in New York.

Video by Glitch

Watch the trailer
Annual Fund Appeal

Print & Design

Annual Fund Appeal

A year-end mailer that makes the case for giving.

View the mailer
GreenRoom

Ventures

GreenRoom

A CRM built for the performing arts, by people who get it.

Visit GreenRoom
MyNanny: The Interview

Brand & Systems

MyNanny: The Interview

A guide that helps families and nannies meet well.

View the guide
MyNanny: Onboarding

Brand & Systems

MyNanny: Onboarding

A warm, clear welcome into the MyNanny family.

View the guide
MyNanny: Trial Day

Brand & Systems

MyNanny: Trial Day

Setting families and nannies up for a great first day.

View the guide

Every project is a collaboration. Every result is shared.

Trusted by

Organizations doing meaningful work in the world.

  • Knoxville Opera
  • City Lyric Opera
  • Savannah VOICE Festival
  • New York Opera Alliance
  • Nonprofit New York
  • MyNanny