Work is where ideas become real.
Every project begins with the same question: “Why should anyone care?”
From strategy to story to production, I help organizations make work that gets people to care, show up, and come back.
Knoxville Opera
Reimagining a 47-year-old opera company for a new generation.
Four years leading brand, marketing and audience strategy for a beloved institution. Together with the KO team, a confident rebrand and sharper storytelling doubled first-time attendance and grew revenue per show 27%, and La Bohème became the best-selling production in company history.
See the case study →
Achieved with the Knoxville Opera team, across four seasons. Not the work of any single production.
Inside the work.
The brief: make a fundraising gala feel like a night worth showing up for. Opera meets the runway, cut to carry the energy of the room to everyone who wasn’t in it.
The brief: sell a one-act comedy about a family scheming over a will to people who have never bought an opera ticket. So the synopsis became a lunch between friends, not a plot summary.
Organizations built, brands shaped, and products made for the field.
Fundraising, marketing, ticketing and operations in one platform, built by people who have actually run the box office. Proof that the point of view scales past a single company.
Visit GreenRoom →The practice that grew out of the Knoxville work. Narratives finds the story underneath a season and shapes it into something an audience can understand, feel, and join.
Explore Narratives →Built from the ground up, before I ever joined the board. The company earned a real public standing in New York as a place that gives young and up-and-coming artists the opportunity to try new roles and create in a safe space, and a model other companies now study.
Watch the trailer →An entire brand system for a childcare company: visual identity, the client-relations scripts and onboarding, and nanny interview training. The point was a pleasant, quality experience for families and nannies through the whole hiring process, with communication that stayed clear, respectful, friendly, and positive.
View the guides →Every project is a collaboration. Every result is shared.
Organizations doing meaningful work in the world.
Come find me after the show.
Have a story worth telling, a room worth gathering, or something interesting you’re building?
Twenty minutes, on a call: a season, a story, or whatever you’re making. Not a sales pitch, and not for everyone, but if that sounds like you, let’s talk.