Good stories need good strategy.
Two ways to build the story your season needs: together, or on your own. Both come from the same years running development, fundraising, and marketing from one desk inside a performing arts organization.
Story strategy for the performing arts.
Turn a season into something audiences want to step inside. I take your repertoire, find the story audiences can enter through, and build the campaign plan your small team can actually execute. One season, written for your organization.
The systems I used, packaged.
For the person doing the job without the department. Each toolkit is a short plain-language guide, the working files I actually used, and the word-for-word scripts for the conversations that matter. Nothing theoretical: what I did, what worked, and where I got it wrong.
If you want it built with you, around your season, start with Narratives. If you’d rather start tonight with a proven system, start with the Toolkits.
Twenty minutes, on a call: a season, a story, or whatever you’re making. Not a sales pitch, and not for everyone, but if that sounds like you, let’s talk.